Roof experience room
Dach+Holz, Cologne / Germany
More than 245 years of experience make CREATON, a complete supplier of pitched roof solutions, a leading brand. - The trade fair concept had to harmonize the variety of products with a consistent brand presentation including a new CI. In the sense of multi-channel communication, the campaign was to integrate 7 roofs of the world, #weltdaecher with the mountaineer Nico Scheidtweiler.
To create trust, be it in the rope partner on the giants of the mountains of this world or in the promise that the roof solutions can reliably meet all challenges. The core idea is to cut a hipped roof. The result is a roof landscape that unfolds as dynamic architecture, a coexistence of ascending and descending lines, tilting surfaces, falling displays. They are associated with the drama of towering peaks, but above all they present the complexity of the versatile roof systems and combine in their entirety to form a roof experience space.
Inside, the brand world opens up unusual perspectives, a bit of canyon, a bit of roofscape. Here you can take a stroll or explore CREATON's system solutions in theme zones. The "CREATON City" combines all roof systems in one highlight exhibit by means of projection mapping. For a very large overview, you first "climb" the bar area on the first floor and let your gaze wander over the roofs of CREATON from above.
Dach+Holz International, Cologne