Pavillon Mondial de l’automobile, Paris / France
Navigation and networking of local data, experiencing complex technologies of interactive map services and a new appearance - the new HERE fair staging presented itself as experience spaces first at the Mondial de l'automobile, Paris 2016 and then at the CES in Las Vegas 2017 and 2019.
From the outside, the free-standing pavilion presents itself as a strict cube with a large exterior LED as an inviting portal leading visitors inside. In the new HERE Brandhall, visitors are immersed in the new appearance: the unfold. The basic design element with its untamed tips, corners and edges is an expressive reminder of the maze of streets and maps.
Space and floor, interior and graphics are determined by the dynamic graphic language of the unfold. It leads to four interactive demo kiosks where, in addition to the vehicle presentation, the products can be explored more deeply
Mondial de l’Automobile, Paris, Frankreich
Jack Morton Worldwide