The future of digital mobility
Benz & Ziegler realized the exhibition architecture for Here at the CES 2018 in Las Vegas in cooperation with their long-standing partner Jack Morton. Here is an online map service of the automobile groups Audi, BMW and Daimler.
The two-storied pavilion consists of a steel structure that enables sustainable multiple use as well as fast assembly and dismantling. Its outward appearance resembles a closed cube marked with a dynamically shaped entrance that leads into an immersive experience.
Immersive spatial experiences with multimedia elements
Through various case studies on the ground floor Here is presented as a leading company in fields of card services, autonomous driving and Smart City. The spatial division offers large screenings as well as secluded spaces for a deeper study of the products of Here. The theme of digital mobility is artistically taken up by conscious light setting with installative fluorescent tubes and screens on the ceilings. Interactive elements intensify this staging. The upper floor contains several lounges offering appropriate rooms for meetings and concentrated working.
CES Las Vegas, Nevada, USA
Julien le Bas
Jack Morton Worldwide