Benz & Ziegler realized the exhibition architecture for Here at the CES 2018 in Las Vegas in cooperation with their long-standing partner Jack Morton. Here is an online map service of the automobile groups Audi, BMW and Daimler.
The two-storied pavilion consists of a steel structure that enables sustainable multiple use as well as fast assembly and dismantling. Its outward appearance resembles a closed cube marked with a dynamically shaped entrance that leads into an immersive experience.