KUKA
AUTOMATICA 2014
KUKA
AUTOMATICA 2014
KUKA
AUTOMATICA 2014
Previous
Next

Movement spaces Automatica, Munich / Germany

KUKA heralds the beginning of a new era: SENSITIVE ROBOTICS. Intelligent robots with sensitive capabilities that work hand in hand with people. The robot becomes a colleague, the proximity between man and machine grows. The resulting new possibilities and the resulting flexibility are translated into the architectural construction and into a grand gesture: Organic, free-flowing lines of movement of the world's first sensitive robots span the arc as momentum to 12 scenarios of real working worlds. 

The KUKA booth 2014 impresses with its concentration on a single product: the LBR iiwa. The first robot to do without shelters and thus herald a new era, the MRK (human-robot cooperation), which sets new standards as a sensitive robotic. All other KUKA products are only displayed in digital form and thus step into the background.

The freedom of movement of flexible, sensitive robotics becomes a built metaphor in architecture. The free language of form draws unique rooms that captivate with their light and gentle appearance. Starting from a centre, sculptural bands on the floor and ceiling continue the free formal language and frame the trade fair stand on its flanks.

In the centre of the complex freeform is a diatonic sound play. Robots move freely in this area and automatically avoid the moving singing bowls hanging from the ceiling on a four-metre-high mobile. The lighting from below creates a constantly moving shadow play on the inside of the freeform, bringing it to life.

CLIENT

KUKA

CATEGORY

Exhibition Stand

LOCATION

Automatica, Munich

YEAR

2014

AREA

880 m² 

PHOTOGRAPHER

FINE RESULT

COOPERATION

Weiskind Werbeagentur

RELATED PROJECTS