Benz & Ziegler Brand designed and constructed the exhibition booth for LG at INFOCOMM trade fair in Orlando, Florida.
The concept aimed to create a museum-like experience.
The design included a canopy as a monumental gate into the stand which also double as a visual frame to focus the attention of the visitors to the interior of the stand. The visitors’ journey was defined by a sequential path which encouraged the visitor to spend time observing the exhibits and provided a balance between the experience and the information.
The booth design focused on the promotion of the different LG products and experiences, with the creation of vertical elements which bore the screens and gadgets of the company. Every product was assigned to a different space, where the visitor was free to observe and interact with them.
The company's main product, the T-OLED, which was first launched at INFOCOMM 2019, was strategically displayed in the middle of the booth, where the visitors were able to enjoy its full flory.
The upper floor was entirely dedicated to communication. Several different meeting rooms with different seating arrangements for casual or formal encounters were aligned along an elongated balcony space where the visitor could observe the exhibition from above, with a drink in hand from the bar in the booth.
The materials used included white and black lacquer, wood and several graphics to enhance the visitors’ visual stimuli and immerse them into the company’s goals and experiences.
INFOCOMM, Orlando, Florida, USA
Benz & Ziegler