Digital Coffee Shop
DMEXCO, Köln
The technology company, which specializes in measuring digital target groups and real-time advertising, offers an invisible service that accompanies our daily lifes all the time. Making the keywords measure & advertise visible and perceptible in brand architecture was therefore the basic idea behind brand architecture. The topic "constant presence in everyday situations" was logically told in a very common room: in the coffee shop.
The concept uses high-quality materials and surfaces that reflect seriousness without being old-fashioned: brickwall, metal mesh, exposed concrete, glass, blackened steel, dark oak, leather.
The so-called measure-tape, a stylized tape measure, is another element of the CI. In architecture, it is used playfully for discovery at second glance: It forms the outline of the monitors at the corners for the moving image content or is found as a punched out pattern in the metal passe-partout of the upper floor.
CLIENT
Quantcast
CATEGORY
Exhibition Stand
LOCATION
DMEXCO, Cologne
YEAR
2015 – 2017
AREA
105 m²
PHOTOGRAPHER
Thomas Stefan
COOPERATION
ATE