Digitainment City
DMEXCO, Köln
Immerse yourself in Digitainment City, the city of networking, growing media markets and digital marketing strategies. A dynamic organic brand space was created for SevenOne Media (Pro7Sat1) at DMEXCO 2015. The central design element is an organic ceiling landscape that can be played on video. It guides visitors through a cosmos of stories, contents and clients and immerses the stand in changing atmospheres.
As a digital cloud, the ceiling LED spans the entire exhibition stand and, together with the architecture, embodies the dynamics of the growing successful company. SevenOne Media, the subsidiary of ProSiebenSat.1, markets the Group's German-language channels as well as numerous digital platforms and services. We move brands is the name of the client's claim, which is consistently translated into an innovative media sculpture.
The topographically shaped media ceiling with its double-curved surfaces and free forms covers 210 sqm. It radiates downwards into the room: like a built metaphor, the Content Cloud floats above the architecture and can be seen from everywhere.
The entire brand space follows a dynamic opening and upward movement and thus reflects the client's growing market. A central open staircase connects the cloud with the entire space.
CLIENT
Seven One Media
CATEGORY
Exhibition Stand
LOCATION
DMEXCO, Cologne
YEAR
2015 – 2016
AREA
320 m²
PHOTOGRAPHER
Thomas Stefan
Kooperationspartner
ATE