The augmented infinity brand space
DMEXCO, COLOGNE
The staging deliberately plays with the contrasts of space and dissolution of boundaries, analogue and digital. The dynamic polygonal building is solid, physical from the outside, and a deliberately set contrast to the completely enclosed interior, which unexpectedly leads into "digital" worlds: Visitors experience a trade fair presentation as an infinite and immersive space that is charged with video content floating in the space.
The Augmented Infinity Brand Space provides astounding spatial effects and brings SevenOne Media's multi-facetted approach and the topic of "new development of digital spaces" to life in a brand space.
The Augmented Infinity Brand Space receives its "virtual reality" through semitransparent mirror surfaces that span the entire room, visually expand the room, and interact with large LED surfaces. The resulting "hologram effect" enriches the real room with messages and graphic lines that cross in the air, for example, or a floating Ferris wheel in the room.
The "augmented reality" becomes a built metaphor for the products of SevenOne Media, a subsidiary of ProSiebenSat.1. The "infinity effect" visualizes the innovative power of the company, which is constantly opening up new digital spaces. The "immersive effect" makes visitors part of the staging and an integrated "addressee".
CLIENT
Seven One Media
CATEGORY
Exhibition Stand
LOCATION
DMEXCO, Cologne
YEAR
2017 – 2018
AREA
320 m²
PHOTOGRAPHER
Thomas Stefan
COOPERATION
ATE