Room for music
The music streaming service Spotify was given a new face at DMEXCO 2015 to match the brand rebranding. The result is a stand architecture that sets strict geometric shapes in exciting references and thus presents a powerful and complex volume. The striking ensemble is determined only by two basic colours and a few materials, which in their interaction achieve a strong graphic effect. The result is an extremely clear space that simultaneously conveys diversity, a built platform for the diversity of music: the world of Spotify.
The formal language of architecture is a spatial continuation of the burst, the graphic design element that Spotify uses in its print campaigns or as a central element of CI. This was not simply applied into the space, but was developed further in the third dimension and made experienceable.
Dynamic and calming forms contrast and work in their contrasts, they are consciously used to achieve certain effects. The triangulated burst, the triangle, indicates the direction. It attracts visitors to the stand, provides zoning, creates optical depths and perspectival-graphic spatial effects.