You are what you stream
DMEXCO, Köln
Spotify for Brands understands people through music. Understanding streaming trends, habits and preferences is critical to a successful marketing strategy. How listening habits reflect an identity was translated into a charming concept at DMEXCO: in a huge graphic panorama that illustrates user emotions as horizons of experience.
At the same time, the floating horizon forms a façade with a great long-distance effect. From the outside, held in the strong CI colours pink/orange, the horizon simultaneously allows insights into the colourful interior, designed by the artist Jose Mendez: The colourful world of moments and moods in which music is heard.
The stand interior with its young furniture concept, info and interactive music desk is an inviting meeting place and brand space. In the hectic hustle and bustle of the trade fair, you can linger here, let your gaze wander over the horizon and discover the manifold spotify moments: The right music for every mood, according to the built message.
CLIENT
Spotify
CATEGORY
Exhibition Stand
LOCATION
DMEXCO, Cologne
YEAR
2017
AREA
210 m²
PHOTOGRAPHER
Thomas Stefan
COOPERATION
ATE