Tead's appearance solves the task of spatial translation from "digital to analogue" in its own charming way: With the "WALL OF CONTENT", Teads, the world's leading provider of native video advertising, shows how fully customizable native videos fit into the digital environment and improve the advertising messages of advertisers.
Mosaic of Screens
The exhibition staging consistently continues the idea of seamless embedding. A mosaic of screens of different formats forms a façade and merges with the semi-transparent stand architecture. In this way, it visualises the flexibility of the products. From the outside, the façade becomes a large image that captivates visitors from afar, the interior stages the products as a 360° horizon and forms a space for discussion, exchange and networking.