Forest of tweets
Give shape to abstract ideas, digital services and products. The trade fair appearance of the microblogging operator Twitter was intended on the one hand to bring the corporate culture to life, but above all its "abstract products". This is how the "forest of tweets" was created: the concept translates the limited and repetitive number of characters in a tweet message into communication lines that make the digital tangible and condense into architecture. In their always the same structure and variety, they form a forest of hemp ropes.
Communication strands that turned into architecture
The "forest of tweets" symbolized the seriality of always identical communication units and marked the change from public space (outside) to a specific twitter space (inside) on the exhibition stand. Neither closed nor completely open, the space is mobile, transparent and filigree.
The visitor enters the interior of the "forest of tweets" by simply pushing a few hemp ropes aside, just as one makes one's way through branches in the forest. The "forest of communication" is dominated by natural and unprocessed materials: raw wood surfaces, unprocessed combined with equally simple surfaces in white and blue make the theme of "immediacy" of the "tweets" palpable, a look & feel that reflects the entire corporate culture.
The two-storey room with its large central seating area is flanked by a bar and information desk. The "Blueroom" with a 360° camera and the workshop and hands-on room, which offers high-quality give-aways according to the handcrafted philosophy, round off the brand presence.
CLIENT
CATEGORY
Exhibition Stand
LOCATION
DMEXCO, Cologne
YEAR
2016
AREA
210 m²
PHOTOGRAPHER
Thomas Stefan
COOPERATION
ATE