Benz & Ziegler Brand has been developing Wintershall Dea’s, a leading company in the oil and gas sector, brand with successful interpretations in a variety of trade fair shows around the world. The ADIPEC Stand has been characterized by an elaborate installation and the characteristic colors and soft surfaces of the brand.
Wintershall Dea is a company that discusses questions of future energy supply in a changing market and seeks and presents answers to the manifold challenges. Complex tasks require a clear design, consequently the concept idea of the stand focuses on the hospitality of the space and the clear lines of implementation.
The exhibition idea focused around the installation on the ceiling of the stand, where 300 white bulbs hung from the ceiling, forming a multi-faceted chandelier in space. The seemingly random curves that the arrays of the bulbs created, were a carefully constructed path which led to the formation of the newly designed Wintershall Dea logo, visible from only one spot in space, which was marked on the floor for all visitors to step on and observe.
The primary colors of the company’s corporate identity were used in all surfaces, forming a canvas, a matrix of images, colors and materials. The materials ranged from the most predominant lacquered laminate, to wood, fabric and metal meshes for more specialized purposes.
Images of the various activities of Wintershall Dea around the globe were printed and exhibited in the space on fabric and vinyl.
Spatially, the stand consisted of a lounge area, an open discussion table and a closed meeting room. Two screens served as additional exhibition surfaces, informing visitors of the Company’s work.
ADIPEC, Abu dhabi, uae
BGF 118 m²